Hub of Busan, City of Happiness
Seo-myeon, the transfer station of Subway Line No.1 and 2, has been securing its position as the hub of the commercial area in Busan from a long time ago. The subway station is connected to Bujeon Market, Seo-myeon Underground Shopping Center, Seo-myeon Mall, and Lotte Department Store. Therefore, there is a large quantity of floating population and so lots of shops line up to attract those passing by. Of them, shops for cosmetics, clothing, shoes, and handbags for women account for a significant ratio.