Performance Evaluation of the Medical Tourism Business in the year of 2012

Expand and Improve of Medical Tourism Infrastructure

complete and substantialize SMS Medical Tourism Council

• membership(30hospitals,3hotels,2agencies)increasing45% compare to 2011

Supporting and Cultivating Medical Tourism Specialist

• Cultivating Education for International Hospital Marketing Specialist : 3 people (2 government officials, 1 hospitals)
• Cultivating Education for Medical Tourism Coordinator:2people(interpreter)
• Multicultural Family Interpretation Support: 7 people (1,008 times)

Information Condition of inside and outside of the country

Seomyeon Medical Street Festival : 2012. 5. 1 Lotte Department Store

• Membership : 21 officer 104 people ▷ 2,450 medical examination visitors

Making and developing SMS Medical Tourism Package(with SMS Council budget)

• participating 15 membership

Medical Tourism Market Guidance Tour: 4 times(China)

• Shenyang,China(2012.5.29.~31.),6officers, Guidance and Seminal
• Hanzhou,China(2012.7.14.~17.),2officer,hospital in abroad investment meeting
• Hanzhou,China guidance visiting : 2012.7.20.~21. Visiting Medical skills and Medical Tourism Infra
• Hanzhou,China(2012.12.7.~10.) Business meeting, Constructing network

2012. Busan International Medical Tourism Convention : 2 times

• 2012.9.7.~10. Operating SMS Medical Tourism Council booth(16membership joined)

Joint Commission International(JCI) obtaining support: 10 million won sponsor

• ABC Plastic Surgery 2012.10.10 JCI ownership, I Sam Medicine Clinic 2012.12 JCI expectation

Operating Homepage of SMS (Korean/English/Japanese/Chinese/Russian)

• SMS Membership publicity activities, Online advertisement (China baidu.com/ Japan goole.co.jp)

Making Publicity Booklet :booklet 5types, 2,500 sheets, paperbag and others

Record of Medical Tourism Project

Increasing Foreign Patients because of SMS Medical Tourism Project

• 508 people in 2010 ⇒ 892 people in 2011 (75% increased)

Making areas for Medical Street Brand and Characterizing, Planing and opening annual Festivals

Local hospital branching out the abroad market. Hanzhou,China

• Noblesse Lee myeongjong Plastic Surgery- 'Noble China' (the original branch of Korean hospital in China)

Joint Commission International(JCI) ownership : 5 hospitals

• BalgeunSesang Eye Clinic, Goodwill Dental Clinic ▷Damien Dr Yang-che Kim's Skin Clinic (The original JCI ownership of Skin Clinic)
• ABC Plastic Surgery Clinic, Noblesse Lee meongjong Plastic Surgery(The original JCI ownership of Plastic Surgery)
• ※ 2011. 12 JCI ownership expecting : I Sam Medicine Clinic ⇒ Sum 6 clinics
• ※ JCI ownership condition(2012.12.31.bases) : National37, Local(Busan10, SMS 6)