Performance Evaluation of the Medical Tourism Business in the year of 2016
Establishment of Medical Tourism Industry Network
Operation of Medical Tourism Information Center
No. of visitors: 17,814 (Medical-related: 1,914 persons)
Training of the professional medical tourism manpower
Hosted seminars to strengthen the capability of SMS Medical Tourism Council, Medical Busan Premium Interpretation & Coordinator Course
Conclusion of agreements on activation of medical tourism
3 times of presentation sessions, 6 times of fam trips and business meetings
Meeting to prepare for Guangzhou and Hong Kong Networks (Feb. 25 / Hong Kong Branch Chairperson of the World Federation of Overseas Korean Traders Associations)
Business meeting with “Mido 8682”, a portal specialized in the cosmetic surgery in China (Mar. 24 / CEO Oh Tsu-ming)
Participated in the overseas special exhibition of Busan medical tourism (May 17~20 / Guangzhou, China)
Invited the Korea.Chamber of Commerce & Industry Guangzhou-China to the fam trips (Jun. 22~24 / Chairman Yun Ho-jung and 3 other persons)
Participated in the 2016 Busan International Medical Tourism Convention (Sep. 9~11 / BEXCO)
Invitation to the fam trips customized for China in the SMS Festival (Sep. 29 ~ Oct. 2 / 8 including Yanji Dental Clinic Association)
Overseas presentation session of Busan Medical Tourism (Oct. 7~11 / Ulaanbaatar, Mongolia)
Business meeting with Xinmeisin Medical & Cosmetic International Group, China (Oct. 13 / Chairperson Dongxibao)
Fam trips to expand the medical market of Mongolia (Dec. 13~16 / 10 including Chingeltei District and Baganuur District of Ulaanbaatar)
6 agreements (Boai Group, Korea. Chamber of Commerce & Industry Guangzhou, International Beauty Center in Shanghai, etc.)
Established the infrastructure of Seomyeon Medical Street and enhanced public awareness
Support for establishment of Seomyeon Medical Street Medical Tourism Council Corporation (January)
Extension of the honorary street period of Seomyeon Medical Street and expansion of its sections (~2021)
Installed the honorary street guide facilities (May ~ July) 536 pieces in 7 kinds / City Budget: KRW 200 million
Completed trademark registration of the Seomyeon Medical Street Logo (SMS) (Aug. 2016 ~ Mar. 2017)
Production and insertion of overseas TV advertising on medical tourism to Seomyeon Medical Street (107 times)
Achievements of Glocal Tour Products Promotion Project
Achievements: Design of product linked with medical treatment, beauty and tourism, worldwide promotion and sales
Fam trips: Visited 192 persons in 8 countries including China, Japan, the Philippines, India, Turkey and Vietnam
Promotion: 8,000 copies of books, 2 kinds of promotion video (3 times per KTX Gyeongbu Line train)
Sales of SMS Medi-Beauty-Healing-Travel products Developed 20 products, collected 1,887 visitors
Overseas Market Development and SMS Medical Tourism Brand Promotion Project
Overseas Market Development and Presentation Session of Medical Tourism 2 times
China (Guangzhou): May, Mongolia (Ulaanbaatar): October
Participated in the 2016 Busan International Medical Tourism Convention
Period / Place: Sep. 9 (Fri) ~ 11 (Sun), 2016 ▷ for 3 days / BEXCO Exhibition Hall (2A Hall)
Participation Scale: 160 booths of 100 companies from 6 countries, about 60,000 visitors
Main Events: Opening ceremony, exhibition (medical tour & experience), seminars, fam trips, business meetings, etc.
Seomyeon Medical Street Festival with K-Beauty
Date & Place
Sep. 30 ~ Oct. 1 / Fountain Plaza on the basement of Lotte Department Store, Seomyeon Munhwa-ro
Participants
44 institutions (SMS Festival: 33 / K-Beauty: 11)
Booths
69 booths (SMS Festival: 54 / K-Beauty: 15)
Events
Official ceremony, medical experience, beauty experience, stage performance (18 times), beauty performance, academic seminars, fam trips (business meetings), MOU, photo zone, art mask, face painting, etc.
Domestic and Overseas Promotion and Marketing Strategies of Medical Tourism
Overseas TV advertising on medical tourism (KBS World)
107 times, KRW 20 million
Operating an Official Website
Introduction to medical institutions, location guidance, improvement of accessibility to Busan Jin-gu for medical tour
Produced materials for promotion of medical tourism
Produced materials for promotion of medical tourism: 4 kinds (mask sheets, sun screen, tickets for a prize lottery, SMS status board), 2,051 ea.