Performance Evaluation of the Medical Tourism Business in the year of 2017

Establishment of Medical Tourism Industry Network

Operation of Medical Tourism Information Center

• No. of visitors: 20,367 (Medical-related: 2,126 persons)

Activation of medical tourism

• Participated in Busan_Cosmedi_Beauty_Fair (May 20~21, 2017)
• Participated in the overseas special exhibition of Busan medical tourism in Malaysia (Jul. 7~9, 2017)
• Swedish Red Cross personnel involved in the field hospital visited SMS (Sep. 12, 2017)

Established the infrastructure of Seomyeon Medical Street and enhanced public awareness

• Made SMS honorary street guide plates for foreigners
• Operated the Signature Tower of Busan Medical Tourism Information Center in 4 languages
• Patent application and registration of SMS Logo (Mar. 20, 2017)
• Production and insertion of overseas TV advertising on medical tour to Seomyeon Medical Street (106 times)
• Medical sharing event in link with SMS Festival (Jul. 11~Dec. 31, 2017)

Fam tour to establish medical tourism network and visiting organizations

• Visit of the delegation led by the Mongolian Minister of Interior (Jan. 6~10, 2017)
• Visit of Nalajh City delegation of Mongolia (Apr. 6, 2017)
• Wellness medical tourism fam tour (by inviting collected customers of Mongolia, Shanghai, and Guangzhou, Oct.26~29, 2017)
• Visit of Chairpersons of Nalajh City Council, Mongolia to SMS (Nov. 1~2, 2017)
• Fam tour by inviting medical personnel of Mongolia (Dec. 19~22, 2017)

Overseas Market Development and SMS Medical Tourism Brand Promotion Project

Overseas Market Development and Presentation Session of Medical Tourism

• Presentation session, MOU, and visiting relevant organizations in Ulaanbaatar, Mongolia (Oct. 12~15, 2017)

Participated in the 2017 BIMTC (Busan International Medical Tourism Convention)

• Period / Place: Sep. 1 (Fri) ~ 2 (Sat), 2017 ▷ for 2 days / BEXO Exhibition Hall (2A Hall)
• Participation Scale: 180 booths of 100 companies from 10 countries, 60,000 visitors ※ Our District(Busan Jin-gu) operated 13 booths.
• Main Events: Opening ceremony, exhibition, seminar, auxiliary events (Fam tour, B2B, giveaway event, etc.)

The 7th Seomyeon Medical Street Festival

Period / Place

• 10:00∼18:00 on Oct. 27 (Fri) ~ 28 (Sat), 2017 ▷ for 2 days / Fountain Plaza area on the basement floor of Lotte Department Store Busan

Participation Scale

• 43 booths of 27 organizations (Participants: SMS member companies, Busan Jin-gu, related companies)

Main Events

• Opening ceremony, medical experience & counseling, cultural experience, related events (BOF GROUND)

Domestic and Overseas Promotion and Marketing Strategies of Medical Tourism

Domestic and Overseas Promotion and Marketing Strategies of Medical Tourism

• 106 times

Medical tourism website operation

Produced materials for promotion of medical tourism

• Mask pack, sun screen, ampule samples, leaflet, etc.