Establishment of SMS medical tourism infrastructure
Operation of Medical Tourism Information Center
6,950 visitors, 1,135 medical tourism-related visitors
Establishment of Wellness Medical Toursim Infrastructure
Medical tourism cluster public offering project: Operating of medical tourism experience group, live broadcasting,
weekly magazine promotion, etc.
Participation in 「Busan International Medical Tourism Convention(BIMTC)」
Period/Place: 2020.9.30.~10.1. / Bexco
Scale of participation: 42 institutions, 88 virtual promotion booths
- Opening ceremony: Tour of the exhibition hall, awards, etc.
- Business consultation: PSA system registration
- Seminars and lectures
- Exhibition: 4 Zone(medical tourism zone, medical experience zone, medical industry zone, busan tourism
products zone)
Strengthen Golbal Medical Tourism Marketing
Participation in Medical-Wellness Promotion Events Targeting The U.S. military market in
South Korea(Twice)
Visit Pyeongtaek U.S. base to promote Busanjin-gu medical-wellness tourism
Visit Osan Air base to participate in on-site consultation
Participation in Medical-Wellness Promotion Events Targeting The U.S. military market in
South Korea
Visit Osan Air base to participate in on-site consultation
Participation in 「2022 China-ASEAN Tourism Fair」
Period/Place: 2022.9.19.~9.21. / Gyerim international convention center
Hosted by: Ministry of Culture and Tourism of the People’s Republic of China
Events: Promotional booth operation, B2B consultation, etc.
Operation of a cart bar 「Come here!」
Period/Place: 2022.8.19.~8.20. / Towerhill hotel
Participation Scale: 350 of korean, japanese people in korea
Major events: Operation of medical-wellness tourism promotion booth
Prodution and Airing of SMS Medical Tourism Content
Intuitive image of being able to enjoy medical services and wellness tourism at the same time is delivered through
video, uploaded to a written Medical Street YouTube account
Live-Broadcasting ‘I like K-beauty’
Period: 2022.10.22.
Media: Instagram live
Language: japanese
Program: Appearing as professional medical personnel and famous Youtubers, introducing SMS and K-beauty skin care
method, Q&A
Advertising in Domestic Transportation Hubs
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eriod/Place: 2022.8.~9. / Incheon international airport duty free zone
Operation of The Medical Tourism Website of Busanjin-gu