Performance Evaluation of the Medical Tourism Business in the year of 2018

Establishment of Medical Tourism Industry Network

Operation of Medical Tourism Information Center

• No. of visitors: 19,708 (Medical-related: 2,138 persons)

Activation of medical tourism

• Participated in Vietnam International Travel Mark (VITM) (Mar. 29 ~ Apr. 1, 2018)
• Participated in Busan International Medical Tourism Convention (Aug. 31 ~ Sep. 1, 2018)
• Participated in Busan Beauty Festival (Nov. 9~10, 2018)

Established the infrastructure of Seomyeon Medical Street and enhanced public awareness

• Operated SMS promotion booth on Work-Live Balance Day (May 1, 2018)
• Interpretation support for Busan Jin-gu medical tourism (Jul. ~ Dec. 2018)
• Special PG in Mongolian Media (TV5, Sbn) and 8 times of news broadcasting
• Selected as one of 10 products for the “Glocal Tourism Promotion” by the Ministry of Culture, Sports and Tourism in 2018

Fam tour to establish medical tourism network and visiting organizations

li>Fam tour for the luxury Korea-visit tour products (May 8~9, 2018)
• Visit the related organizations in Nalaikh District of Ulaanbaatar, Mongolia (May 25~29, 2018)
• Fam tour for SMS Medi_Beauty_Healing Experience (Jun. 5, 2018)
• Fam tour to design tour products for Mongolia (Jun. 24~27, 2018)
• Fam tour to design SMS Festival tour products (Aug. 20~23, 2018)
• Fam tour to promote SMS Festival tour products (Oct. 18~21, 2018)

Overseas Market Development and SMS Medical Tourism Brand Promotion Project

Overseas Market Development and Presentation Session of Medical Tourism

• New market development such as Ulaanbaatar and South Gobi, Mongolia (Sep. 25~30, 2018)
  • Medical sharing, cooperation for doctor training and patients exchanges, Busan medical tourism presentation session

Participated in the Busan International Medical Tourism Convention

• Period / Place: Aug. 31~Sep. 1, 2018 / BEXCO Exhibition Center 1 (2A Hall)
• Participation Scale: 200 booths of 80 companies from 10 countries, about 40,000 visitors
• Main Events: Exhibition (medical tourism, medical experience, medical industries), business meetings, etc.

Mongolian dentists training and medical sharing events

• Period / Place: Nov. 19~Dec. 6, 2018 / Lineup Dental Clinic
• Contents of training / sharing: Dentistry training for 2 Mongolian National Dental Hospital / Dental implant procedure for 4 Mongolian patients

The 8th Seomyeon Medical Street Festival

Period / Place

• Oct. 19 (Fri) ~ 20 (Fri) / Fountain Plaza on the basement of Lotte Department Store

Participation Scale

• 41 booths of 25 organizations (Participants: SMS member companies, Busan Jin-gu, related companies, etc.)

Main Events

• Exhibition (medical tourism, medical experience, medical industries), business meetings, cultural experiences, etc.

Domestic and Overseas Promotion and Marketing Strategies of Medical Tourism

Production and insertion of overseas TV advertising on medical tour to Seomyeon Medical Street (106 times)

• Feb. 1 ~ May. 6, 2018

Medical tourism website operation

Produced materials for promotion of medical tourism

• Mask pack, sun screen, ampule samples, leaflet, etc.