2021 Medical Tourism Project Performance

Establishment of SMS medical tourism infrastructure

Operation of Medical Tourism Information Center

• 7,143 visitors, 987 medical tourism-related visitors

Establishment of Wellness Medical Toursim Infrastructure

• Medical-Wellness tourism online tour video production (Total of 12 articles, 6 languages)
• Medical tourism cluster public offering project: Production of promotional videos and E-book

Participation in 「Busan International Medical Tourism Convention(BIMTC)」

• Period/Place: 2021.11.12.~11.13. / Bexco
• Scale of participation: 41 institutions, 56 virtual promotion booths
• Events
  • Opening ceremony: Medical staff uniform fashion shows, awards, etc.
  • Business consultation: Online video meeting via Zoom(3 Buyers)
  • Seminars and lectures
  • Exhibition: 5 Zone(busanjin-gu SMS, global hi-medi hub zone, medical tourism zone, medical industry zone, event zone)

Strengthen Golbal Medical Tourism Marketing

Participation in Medical-Wellness Promotion Events Targeting The U.S. military market in South Korea(Twice)

• Visit Pyeongtaek U.S. base to promote Busanjin-gu medical-wellness tourism
• Visit Osan Air base to participate in on-site consultation

Participation in 「2021 China-ASEAN Tourism Fair」

• Period/Place: 2021.10.15.~10.17. / Gyerim international convention center
• Hosted by: Ministry of Culture and Tourism of the People’s Republic of China
• Major events: Promotional booth operation, online live broadcasting, B2B consultation, etc.

Participation in 「KITE 2021」

• Period/Place: 2021.7.12.~7.13. / Online
• Events: Operation of the online exhibition and business meeting(5 Buyers)

Prodution and Airing of SMS Medical Tourism Content

• Period/Place: 2021.11.~12. / KBS world, KBS life, new media(4 Times)
• Program: 「Guide map, K-ROAD」
• Cast members: Kim jun-su, Son jun-ho

Advertising in Foreign Transportation Hubs

• Period/Place: 2021.9.~12. / Gimhae international airport 1st floor

Operation of The Medical Tourism Website of Busanjin-gu

Operation of SNS of Seomyeon Medical Street

• Instagram: www.instagram.com/seomyeonmedicalstreet
• Youtube: www. youtube.com/c/SMSKOREA/videos

Enhancement of Global Medical Tourism Competitiveness

Promotion of 「Global medical tourism research service」

• Period: 2021.7.~12.
• Discovering strategies and business tasks for the mid-term development of Busanjin-gu medical tourism

Support for Medical Tourism Interpretation/Translation Projects

• Period: 2021.1.~12.

Producing Medical Tourism Promotional Materials and Promotional Brochures

The 10th Seomyeon Medical Street Festival

• Period: 2021.10.18.~23.
• Place: Seomyeonmunhwa-ro(Seomyeon Medical Street Area) and online platform
• Events: Opening ceremony, Exhibition(medical tourism, medical experience, medical industries), Business meeting, etc.