"Performance Evaluation of the Medical Tourism Business in the year of 2014

Establishment of Medical Tourism Industry Network

External Extension and Internal Reinforcement of SMS Medical Tourism Council

• No. of member companies: 42 → 45 (increased by 7.1%)

Operation of the interpretation support group by utilizing the resources of marriage immigrants

• Employment Promotion Project (2 persons)

Training of the professional medical tourism manpower

• International Hospital Marketing Training Program and other 3 courses for 157 persons of SMS member companies

Operation of Medical Tourism Information Center

• No. of visitors: 17,005 (Medical-related: 1,384 persons)

Conclusion of agreements on activation of medical tourism

• 2 agreements (Dongju College, Korea.Human Resource Development Institute for Health & Welfare)

Issuance of Busan Jin-gu’s Medical Tourism Newsletter

• 2 times, delivered to the institutions related to medical tourism

Operation of human resources database in the medical tourism industry

• General assembly, festival, guests participating in the convention

Overseas Market Development and SMS Medical Tourism Brand Promotion Project

Overseas Market Development and Presentation Session of Medical Tourism 3 times

• China (Xiamen, Changsha): March, Vietnam (Hanoi): April, China (Xi An): November

Participated in 2014 Busan International Medical Tourism Convention: Operated an exhibition booth on the Seomyeon Medical Street

• September 12~14, 2014 3,900 domestic and overseas medical tourists visited BEXCO

Support for Hosting the 4th Seomyeon Medical Street Festival

Date

• 10:00~18:00 on October 10~11, 2014

Place

• Fountain Plaza of Lotte Department Store and Seomyeon Medical Street area

Contents

• Medical experience, medical sharing, cultural performance, Fam trips

Achievements

• 48 booths of 31 institutions, 9,907 visitors
• 9-member companies participated in the medical sharing event for 20 persons (North Korean defectors, low-income group people)

Domestic and Overseas Promotion and Marketing Strategies of Medical Tourism

Overseas TV advertising on medical tourism (KBS World)

• 187 times, KRW 35 million

Website operation

• Introduction to medical institutions, location guidance, improvement of accessibility to Busan Jin-gu for medical tour

Published leaflet introducing representative products of SMS

• 3 kinds, 5,000 copies (supported by Korea.Tourism Organization)

Produced materials for promotion of medical tourism

• 3 kinds (mask sheets, traditional fan, sun screen), 1,800 ea

Appointed honorary ambassadors of Busan Jin-gu medical tourism

• Girl groups, power bloggers, Association of Chinese Students Studying in Korea