Performance Evaluation of the Medical Tourism Business in the year of 2013

Built network for medical tourism industry

Expanded SMS Medical Tourism Association’s network and reinforced internal stability

• membership companies increased from 35 to 42 (increased by 20%)

Operated interpreter support group using married immigrants

• Japanese, Chinese

Nurtured professional resources for medical tourism

• One person from each SMS membership company (clinics and hospitals, going global to take consultant course)

Operated Medical Tourism Information Center

• ,925 visitors, 2,321 people in medical industries

Concluded contracts to invigorate medical tourism business

• Five organizations (Busan Bank, Pusan University Hospital, DIRAMS, Hadong-gun, Dong Eui University Smart Medical Industry Active Consortium)

Published Busanjin-gu medical tourism newsletter

• July, December 2013 (Korean, English, Japanese, Chinese), sent to organizations related to medical tourism

human database in the medical tourism industry

• built human network with related organizations

Entered new global market and branded SMS Medical Tourism

Opened new foreign market for medical tourism and promoted SMS

• Shenyang, China (Oct. 28, 2013~Nov. 2)

Participated in Busan International Medical Tourism Convention: operated publicity booth for Seomyeon Medical Street

• Sept. 6-8, 2013 at BEXCO, promoted SMS brand. 2,273 medical tourists visited from inside and out of the country

Operated online blogs

• two languages (In Chinese: Sina; in Japanese: Ameba)

Supported the 3rd Seomyeon Medical Street Festival

When/Where

• May 1, 2013 (Wed) 11:00~18:00, 3rd floor of Lotte HotelㆍFountain Square of Lotte Department Store

Programs

• medical experience, volunteering medical service, cultural performances, SMS Week discount event

Results

• 120 people of SMS members from 27 countries participated/6,365 visitors at home and abroad experienced medical service
• 13 SMS members participated/49 people donated medical services

Domestic and Foreign Promotion and Marketing Strategies for Medical Tourism

To make commercials and TV advertisements to promote medical tourism

To make maps and publicity brochure to promote SMS

To develop medical tourism packages

To select a public ambassador for Busanjin-gu Medical Tourism

• To select a public ambassador for Busanjin-gu Medical Tourism