Performance Evaluation of the Medical Tourism Business in the year of 2015
Establishment of Medical Tourism Industry Network
Operation of Medical Tourism Information Center
No. of visitors: 15,810 (Medical-related: 1,273 persons)
Operation of the interpretation support group by utilizing the resources of marriage immigrants
Employment Promotion Project (1 person)
Training of the professional medical tourism manpower
International Hospital Marketing Training Program and other 1 course for about 100 persons of SMS member companies
Conclusion of agreements on activation of medical tourism
2 times (Busan Lotte Duty-free Shop, Jeju National University)
Issuance of Busan Jin-gu Medical Tourism Newsletter
2 times, delivered to the institutions related to medical tourism
Operation of human resources database in the medical tourism industry
General assembly, festival, guests participating in the convention
Overseas Market Development and SMS Medical Tourism Brand Promotion Project
Overseas Market Development and Presentation Session of Medical Tourism 2 times
China (Shenyang, Panjin): June, China (Guangzhou): September
Participated in the 2015 Busan International Medical Industry Exhibition (Medical Tourism Convention & Antiaging EXPO) Operated an exhibition booth on the Seomyeon Medical Street
August 28 (Fri) ~ 30 (Sun), 2015 325 booths of 180 companies, about 50,000 visitors from 13 countries
Support for Hosting the 5th Seomyeon Medical Street Festival
Date
10:00~18:00 on May 1~2, 2015
Place
Fountain Plaza of Lotte Department Store and Seomyeon Medical Street area
Contents
Medical experience, medical sharing, cultural performance, Fam trips
Achievements
41 booths of 35 institutions, 10,201 visitors
16-member companies participated in the medical sharing event for for 18 persons (North Korean defectors, low-income group people)
Domestic and Overseas Promotion and Marketing Strategies of Medical Tourism
Overseas TV advertising on medical tourism (KBS World)
107 times, KRW 20 million
Website operation
Introduction to medical institutions, location guidance, improvement of accessibility to Busan Jin-gu for medical tour
Published leaflet introducing representative products of SMS
Disclosed the price of representative products of the nation’s largest 32 medical institutions ▷In 5 languages (English, Chinese, Japanese, Russian and Korean), 8,000 copies
Produced materials for promotion of medical tourism
Produced materials for promotion of medical tourism: 2 kinds (mask sheets, sun screen), 1,500 ea.