2020 Medical Tourism Project Performance

Establishment of SMS medical tourism infrastructure

Operation of Medical Tourism Information Center

• 9,542 visitors, (1,199 medical tourism-related visitors)

FAM tour for the Establishment of Medical Tourism Network

• Post-COVID Busan Untact Healing Travel product development Fam Tour(2020.06.18.~06.20.)
• Busan Premium Medical Tourism Package Family Tour(2020.11.28.~11.29.)
• Wellness Medical Tourism Product Composition Fam Tour 2 times(2020.12.15.~12.16.)

Participation in 『Busan International Medical Tourism Convention(BIMTC)』

• Period/Place: 2020.11.05.~11.06. / Homepage and YouTube
• Scale of participation: 71 buyers from 19 countries, 35 virtual promotion booths
  • Opening ceremony: Opening ceremony, mask fashion show, introduction of overseas buyers, medical service award ceremony, etc.
  • Seminars and lectures: International symposium on medical tourism, online lectures, etc.;
  • Business Consultation: 71 buyers from 19 countries and online hosting by participating organization (ZOOM)
  • Online exhibition hall: Busan representative medical institution, beauty and medical industry hall, local government policy officer, etc.;

Strengthen global medical tourism marketing

Drive global network marketing

• Participation in the 2020 Korea Tourism Online Expo (2020.10.12.~10.16.)
• Participation in the 2020 Busan International Medical Tourism Convention(2020.11.05.~11.06.)

Seomyeon Medical Street Medical Tourism Overseas TV Advertising

• 2020.7. ~ 2020.11. / KBS world / 148 times (30 seconds, 2019 production video)

Advertising for overseas transportation hub facilities

• 2020. 4. 1. ~ 6.30. / Electronic display in Hakata Station, Fukuoka, Japan

Advertising for transportation hub facilities in Korea

• 2020.10.1.~12.31. / Electronic display in Busan Western Bus Terminal

Busanjin-gu Medical Tourism Promotion Music Video Production

• Rapper ‘EK’ from Busanjin-gu, Rewriting of 'Jikjin', music video format, 2:20

Busanjin-gu Medical Tourism Website Operation

Operation of social media service in Seomyeon Medical Street: May to December /Instagram, YouTube

• Instagram: www.instagram.com/seomyeonmedicalstreet, 53 cases
• YouTube: www.instagram.com/seomyeonmedicalstreet, 50 cases

2020 SMS Hope Sharing Event

Due to the social distancing caused by Corona 19, the progress of SMS festival was suspended.

Period/Place: 2020.11.17.(Tue) / KT&G Sangsang Madang Live Hall

Major Events

• Donation Delivery: 26 SMS Medical Tourism Association participated, 30 million won donation to help neighbors in medical blind spots
• Performing and performing SMS promotional music videos: Rapper EK from Busanjin-gu appeared and changed lyrics of 'Jikjin'

Increase global medical tourism competitiveness

Training of medical tourism professionals: 16 people

Busanjin-gu Medical Tourism Interpretation and Translation Support Project(2020.01. ~ 2020.12.)

Medical tourism promotional materials and promotional brochures are produced.

• Produce and distribute mask packs, sun creams, ampoules / guidebooks (e-books)