Performance Evaluation of the Medical Tourism Business in the year of 2019

Establishment of Medical Tourism Industry Network

Operation of Medical Tourism Information Center

• No. of visitors: 19,708 (Medical-related: 2,138 persons)

FAM tour to establish medical tourism network and visiting organizations

• FAM tour for invited Chinese influencer(Wang Hong) (2019.2.26.~2.27.)
• Busan Healing Medical FAM tour for Vietnamese Medical Officers(2019.3.19.)
• FAM tour for famous Japanese Make-up Artist (2019.6.23.~6.25.)
• A Three-nation(Vietnam, Mongolia, China) VIP FAM tour for medi-beauti service cooperation(2019.6.26.~6.29.)
• Visit the related organizations in Chingeltei District of Ulaanbaatar, Mongolia(2019.9.13.~9.15.)
• Officials from the Vietnamese city of Bac Ninh and the FAM tour group Visiting(2019.10.4.~10.5.)
• SMS Beauty Medical Education tour: 2times (China,Vietnam beauty company)

Overseas Market Development and SMS Medical Tourism Brand Promotion Project

Overseas Market Development and Presentation Session of Medical Tourism

• 『2019 Korea Culture & Tourism Festival in Fukuoka』 (2019.4.7.~4.9.): Fukuoka, Japan
• 『2019 Busan Medical Tourism Exhibition in Hochiminh』(2019.8.1.~8.3.): Hochiminh, Vietnam
• 『2019 SMS Explanation for Mongolian Medical Tourists』(2019.8.14.~8.16.) : Ulaanbaatar, Mongolia
• 『MONGOLIAN NAADAM FESTIVAL BUSAN 2019』(2019.7.6.): Tongmyong univ., Busan, Korea

Medical Tour Interpreting Service Support (2019.1.~2019.12.)

Participated in the Busan International Medical Tourism Convention(BIMTC)

• Period / Place: 2019.8.30.~8.31./ BEXCO Exhibition Center
• Participation Scale: 150 booths of 50 companies from 13 countries, about 60,000 visitors
• Main Events: Exhibition(medical tourism, medical experience, medical industries), business meetings, etc.

The 9th Seomyeon Medical Street Festival

Period: November 1st ~ 2nd /

Place: SeomyeonMunHwa-ro and Seomyeon Medical Street Area (New festival sites)

Participation Scale

• 33 booths of 29 organizations (Participants: SMS member companies, Busan Jin-gu, related companies, etc.)

Main Events

• Opening Ceremony, Exhibition(medical tourism, medical experience, medical industries), business meetings, Fam tour, cultural experiences, Mou etc.

Domestic and Overseas Promotion and SMS Medical Tourism Brand Promotion Project

Overseas TV advertising on medical tourism

• 2019.7. ~ 2019.10. / KBS World/ 138times

Advertisement for an electronic sign in Gimhae International Airport

• 2019.8. ~ 2019.12. / Gimhae International Airport

『SeomyeonMedicalStreet UCC video Contest』

• 2019.8.8. ~ 11.17. / 5 promotional videos Awards

Medical tourism website operation

Produced materials for promotion of medical tourism

• Mask pack, sun screen, ampule samples, leaflet, etc.