Operation of 14 booths(13 medical institutions), medical counseling, medical experience
Invitation of overseas buyers (3 countries, 11 people), business consultations (20 consultations, 8 business
agreements)
Korea-China-Japan beauty medical tourism trend seminar
Festival-linked fam tour(participation of 26 people from 8 countries)
Strengthen Golbal Medical Tourism Marketing
Participation in 「Vietnam Medi-Pharm Expo 2023」
Period/Place: 2023.5.10.~5.13. / Vietnam Hanoi
Size of participation: 350 companies, 450 booths, 12,000 visitors
Events: Operating booths of busanjin-gu SMS, consultation on B2B and B2C, etc.
Participation in 「Busan International Medical Tourism Convention(BIMTC)」
Period/Place: 2023.9.1.~9.2. / Bexco
Scale of participation: 100 institutions, 200 virtual promotion booths in 13 countries
Events
Opening ceremony, business consultation, awards
Cosmetic-Medi-Beauty seminars, Hospital management consulting, International symposium
Conclusion of medical institution MOU
Promotional Marketing for Medical Tourism
Content: Operation of sms medi-wellness tourism experience vouchers(beauty&spa, tea-therapy, etc.)
Target: Foreigners who wish to experience wellness programs among medical tourists
Advertising in Domestic Transportation Hubs
Period/Place: 2023.7.~8. / Incheon international airport duty free zone
Promoting SMS Medical Tourism
Establishment and Operation of Smart medical tourism information system
Location: Seomyeonmunhwa-ro(Seomyeon Medical Street Area)
Contents: Installation of kiosks (4 units) to provide medical tourism information, establishment of public Wi-Fi
zones, installation of free luggage storage boxes, establishment of medical tourism databases, operation of online
platforms, production of promotional videos using influencer and utilization of SNS
Support for Medical Tourism Interpretation/Translation Projects
Period: 2023.1.~12.
Operation of Medical Tourism Information Center
7,151 visitors, 1,553 medical tourism-related visitors
Producing Medical Tourism Promotional Materials and Promotional Brochures